East meets West – a cliché, yes, but it still bears relevance; there is something in the mind that discerns and separates things of one side of the world with things on the other. It would be a fool’s errand to attempt to methodically list the characteristics of the West and their counterparts in the East, particularly in the 21st century wherein all things global are tending to carry the same flavour, however, there are still definite spikes in those flavours that make life the other side of Suez interesting. Vive la difference!
Outside our Bangkok apartment can be heard the shrill whistling of the police/parking attendants/taxi fetchers/road or site construction workers, each with fluorescent jacket, and each in tight uniform or some semblance of authority. This, along with the accompanying motorcycle/moped engine acceleration noise is the consistent background chorus to any city-based life. There is something peculiarly local about the urgent Bangkok traffic whistle; an urgency concerned less for public safety than for individual job security, self-importance and sheer boredom. Single souls in a sea of humanity they may be, and these men and women are paid a pittance, but they add something to the cultural experience of Bangkok, albeit an annoying one at times.
Depending on experience and skill, manual work in the West can command high wages. Although something can be said for factory and site work, the same cannot applied to cheap labour in the East. There are some exceptions, such as in southern China: despite the massive population, general increases in levels of education and in popular lifestyle expectations have meant factory owners cannot find workers to put on their production lines – the people will not work for low wages or in uncomfortable conditions any more and shop around for the better jobs, jumping ship whenever the fancy takes them. In a country with good transport infrastructure, and where money talks loudest, the workforce is now a selective, mobile army. And although China may still account for the majority of the world’s manufacturing, the consequences of rising wages alone may result in massive changes to production in other parts of the eastern world with their respective cultural values.
The hungry attitudes of skilled Vietnamese, Indonesian, Thai and Indian workers that are willing to take up the tasks of their Chinese counterparts, combined with new transportation infrastructures, means that these countries may be where the money goes in the early-to-mid-century. The diversified economies of the East are based in centuries-old cultures. China may still be just about cheaper, and worries not a jot about aping current trends to get a product out there, but the cultural dynamism of the nations of emerging manufacturers makes things interesting.
The East is as much the monks walking down the early morning Laotian streets, the mid-morning call to prayer from the Malaysian mosque, the Thai dancers that grace the reception area of the conference, the sunrise view from Mt Fuji as it is illegal garment sweatshops and dangerous back-street factories. These positive cultural images represent something deeper in the soul, as much as a joyful degustation at a Languedoc cave manifests French viniculture. They are much-loved snapshots of a cultural value as much celebrated from within as from without.
So, why take an interest in adding culture of the East to products? It could be argued that it represents added value. At the moment, we buy iPads put together in southern China, but there is nothing southern Chinese about it. By its very nature, the product must homogeneously fit in with Apple culture and, if current trends continue, as long as Apple culture is hot the iPad remains hot. But perhaps there is something beneficial in adding cultural value to a product. Perhaps Eastern products will contain a beneficial uniqueness as yet unrecognised or valued.
We visit the East for the reason it is called the East – it is different and our perceptions of it are flavoured by the very air that breezes through it and the waters that wash its shores. The same could quite feasibly be added to the products produced there, not merely tacky touristy rubbish, but domestic-minded items. At the moment the very idea of a culturally endowed product epitomises detraction from overall value, but perhaps in time, when manufacturing is identical all over the world, then the converse will become true. Vive la difference!
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